Advanced Dental
Winning Google Ads Drove 5X ROAS +14 New Patients in 30 Days
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Location: Berlin & Cromwell, CT
Doctors: Dr. Mike Maroon, Dr. Jadee Abbott, and Dr. Jacob LaBauve.
Office Manager: Cathy Vumback
Client Since: January 2022
Web | SEO | Social | Photo + Video | Google Ads | PatientLoop™ Growth Software
The Challenge
Reaching New, High-Value Patients
Despite having a strong digital presence, including a fully functional website with engaging patient and staff video content, clear calls-to-action, and a well-executed local SEO strategy targeting both the Berlin and Cromwell markets, Advanced Dental was still missing out on key high-value patient groups.
In particular, they wanted to attract more patients seeking emergency and same-day dental care. Capturing these high-intent cases before the competition was critical, not only for continued growth but also to support the addition of new associates.
To bridge this gap and drive consistent, high-quality new patient flow, they turned to Lasso MD to refine and optimize their new patient acquisition strategy.
The Solution
A Data-Driven Strategy for Maximum Return
To bring in more of the right new patients, Lasso MD launched a highly targeted Google Ads campaign focusing on key patients needing emergency and same-day dental services. In particular, those actively searching for immediate relief, such as those with chipped and broken teeth or those requiring extractions.
Detailed geographic targeting ensured that ads reached not only their core Berlin & Cromwell neighborhoods but also surrounding markets like Middletown, Wallingford, Meriden and Hartford. Negative targeting was also critical to filter out searches related to state-sponsored insurance and refine the focus to an audience most likely to have preferred PPO coverage.
To maximize conversions, Lasso MD built a new, optimized landing page highlighting the warmth and comfort of the office, placing critical patient testimonial videos above the fold, and emphasizing the key actions patients needed to take—namely, calling the office and booking an appointment.
To enhance the effectiveness of the campaign beyond the initial ad click, the team integrated Lasso MD’s AI-powered PatientLoop™ lead management software. This allowed for seamless tracking of patient inquiries, ensuring that every potential lead was followed up with efficiently, and that front desk interactions were optimized for maximum conversion.
The Results
5X ROAS and +14 New Patient Bookings
The campaign delivered immediate and measurable results. Within just a 30 day span, the team booked more than 14 new patient appointments at an incredibly low $140 Customer Acquisition Cost (CAC). The ads achieved an impressive 4%+ Click-Through Rate (CTR) at a highly competitive $10 Cost-Per-Click (CPC), significantly outperforming industry benchmarks. These new patients generated double-digit new patient revenue in their first appointments alone, producing a Return-on-Ad-Spend (ROAS) of more than 5X.
The success didn’t stop there. Dr. Maroon and the Lasso MD team continue to meet regularly to evaluate and refine the performance of their paid advertising campaigns. By leveraging AI-powered insights and digital recordings of front desk interactions through Lasso MD’s PatientLoop™ lead management software, they track each click from origination all the way to the operatory chair. Using AI-driven call coaching to train their front office staff, they have been able to continually optimize the efficacy of their new patient acquisition strategy, making the most of every inquiry.
A Marketing Partner That Delivers Results
"As a dentist, I wear many hats—business owner, HR manager, clinician—so I need to rely on experts to handle what I can’t. With Lasso MD, I finally have a marketing team I can trust. Chris and the team don’t just set and forget; they take the time to educate me, adjust strategies, and ensure my marketing dollars are working to attract the right patients. Before Lasso, I didn’t fully grasp the impact of things like negative keywords—now, we’re dialing in campaigns with 95% precision. The website, the SEO, the follow-up—everything is top-notch. If you want results, you need to work with people who truly know what they’re doing. That’s exactly what I’ve found with Lasso MD."
— Dr. Mike Maroon, DMD