12 Marketing Growth Hacks That Actually Work

Course Description

This course is designed for dentists, practice owners, and office managers who want to drive consistent growth without adding more to their already full plates. You’ll learn 12 proven marketing strategies that forward-thinking practices use to attract new patients, improve retention, and boost production. From AI-driven automation and missed-call recovery to referral systems, online visibility, and patient reactivation campaigns, every tactic is practical, measurable, and built for real-world implementation.

You’ll leave with clarity on which tools and approaches matter most, how they fit together, and how to deploy them with minimal friction. Whether you oversee marketing directly or simply want to make smarter strategic decisions, this session gives you a clear roadmap for sustainable, double-digit practice growth.

Learning Objectives

  • AI Growth Accelerators: Explore how automation and generative AI can simplify patient conversion, streamline communication, and ensure no lead slips through the cracks.
  • Winning Online: Learn how to dominate local search rankings, optimize your website for conversions, and turn visibility into new patient bookings.
  • Scalable Growth Add-Ons: Discover campaigns like lead nurturing, referral programs, and reputation management that create steady, repeatable growth.
  • Patient Reactivation & Retention: Understand how simple win-back campaigns and loyalty strategies can recover lost revenue and strengthen long-term relationships.
  • Next-Generation Engagement: Gain insight into how social media, reviews, and community-driven platforms can build trust and position your practice as the go-to expert.

Presenter Information

Presenter: Pete Johnson
‍pete@lassomd.com
‍(858) 449-0560
Co-Founder & VP of Sales & Strategy, Lasso MD

Pete Johnson is the cofounder of Lasso MD, the #1 new patient marketing platform built specifically for dental practices. A true innovator in dental website design and digital marketing solutions, Pete saw how traditional agencies routinely overpromised, underdelivered, and failed to provide the transparency practices truly deserve. Frustrated by the disconnect between flashy promises and real-world results, he helped launch Lasso MD to bring clarity, accountability, and measurable growth to the dental industry. Passionate about helping practices thrive, Pete combines data-driven strategies with a deep commitment to turning vision into results; making big dreams a reality for every office he serves.