See how Shore Smiles grew from 25 to 80+ new patients/month and hit 1,279% ROI with Lasso MD
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Location: Virginia Beach, VA
Doctors: Dr. Christian Mullin, Dr. Tanya Mullin & Dr. Brianna Albers
Office Manager: Kristy Swebilius
Client Since: November 2022
Web | SEO | Social | Photo + Video | Google Ads | PatientLoop™ Growth Software
Why Dentists Rank Lasso MD Among the Best Dental Marketing Companies
Shore Smiles, a dental practice in Virginia Beach, VA, partnered with Lasso MD in November 2022 after past disappointments with other marketing agencies. Within the partnership, the practice grew from roughly 25 new patients per month to over 80 new patients per month and achieved a 1,279% return on investment — driven by a full rebrand, a high-converting website, local SEO, and targeted Google Ads.In his own words, practice owner Dr. Christian Mullin says:
"I've been with Lasso for years, and they've helped take our new patient numbers from about 25 per month to over 80 per month. The experience has been fantastic. To get the best results, you need to be proactive with communication — those who don't have great outcomes with marketing companies often aren't engaging enough. Have a clear client avatar and let them guide you. It works!"
— Dr. Christian Mullin, Shore Smiles, Virginia Beach, VA (verified Google review)
The Challenge
Stand Out in a Competitive Market
Shore Smiles needed more than just a website—they needed a complete rebrand and a powerful digital presence to attract and convert more of the right new patients. Their goals were clear:
- Showcase their passion for dentistry and patient care
- Highlight their vibrant personalities and office culture
- Stand out in the competitive Virginia Beach market
- Partner with a transparent marketing agency after past disappointments
- Generate at least 60+ new patients per month
That’s when they turned to Lasso MD to craft a custom marketing strategy built for growth.
The Solution
A High-Performance Digital Ecosystem
We didn’t just build a website—we created a new brand identity from the bottom up and an efficient growth engine that drives results. Here’s how:
- Website Overhaul: We launched a stunning, mobile-responsive site with clear navigation and high-impact CTAs, ensuring a seamless experience for both new and returning patients.
- On-Site Photo & Video Shoot: Our professional shoot captured the warmth and expertise of the doctors and staff, showcasing the practice's inviting feel before patients even walked through the door.
- SEO & Local Search Optimization: From targeted keyword strategies to a fully optimized Google My Business (GMB) Profile, we positioned Shore Smiles at the top of search results.
- High-Impact Google Ads: To further fuel growth, we deployed strategic paid advertising to capture high-value patients at an exceptionally low cost per lead.
The Results
Skyrocketing Visibility, Leads & Revenue
Before partnering with Lasso MD, Shore Smiles was nowhere to be found on Google. Today, they dominate Top 5 Rankings for local “Dentist Near Me” searches.
+200% Growth in Top 3 Keyword Rankings
+433% Growth in Top 10 Keyword Rankings
Higher ranking and greater search visibility means more patients finding them online—and that’s led to massive website traffic growth:
+54% YoY Growth in Overall Website Traffic
But traffic alone isn’t enough—conversion is king. That’s where their high-performance website took over, turning clicks into new patient appointments:
+35% YoY Increase in Direct Calls to the Office
+205% YoY Growth in Contact Us Form Submissions & New Patient Requests
The ultimate metric? New patient growth & revenue.
25 → 80 new patients per month
+17% QoQ Growth in # of New Patients
+57% QoQ Growth in New Patient Revenue
[Bonus Win] Paid ads alone delivered 20+ new patient leads in just the last month at an ultra-low $60 per lead!
1,279% Return on Investment
With a data-driven strategy, cutting-edge SEO, and high-converting digital assets, Shore Smiles turned their online presence into a patient-generating machine—delivering an astonishing 1,279% return on investment. That’s what marketing is supposed to do.