Get More New Patients

From high-performance custom websites to intelligent growth software that nurtures leads and tracks ROI down to the dollar, we help practices attract, convert, and retain more of the right new patients, with less effort.

Website Design
Turn Clicks Into Patients

Get a high-performance, mobile-first dental website designed to convert. We combine stunning visuals with seamless functionality, giving patients a frictionless journey from first-click to booked appointment. By blending conversion-optimized architecture with experiential and personality-rich branding, every element is strategically designed to highlight your unique practice, build trust, and fill your schedule with more of the right new patients. With clear above-the-fold CTAs and a design approach rooted in patient behavior, your website becomes a true growth engine for your practice.

Search Engine Optimization (SEO)
Get Found for Your Prime Local Market

Capture more of the available search volume with a hyper-local SEO strategy that puts your practice at the top of the SERPs for competitive “dentist near me” searches. Drive more high-value patients to your website with dedicated service pages showcasing your most critical treatments and location-specific landing pages that geotarget surrounding neighborhoods; ensuring your practice shows up where patients are actively searching. Our approach maximizes visibility in Google Search and Maps while turning intent-driven clicks into booked appointments; helping you get found, stand out and grow faster.

Social Media Marketing
Activate Your Social Patient Base

Expand your reach and stay top-of-mind with expertly crafted social media posts designed to engage your local patient community, deepen retention and increase case acceptance. Share your passion, tap into trending discussions and cultivate your reputation as the go-to resource with tailored Facebook & Instagram posts that provide educational guidance, professional thought leadership and entertain with viral share-ability. Further boost new patient acquisition with highly targeted and highly cost-effective Meta Ads that consistently drive more high-quality leads directly to your booking page.

Google Ads (PPC)
Jump to the Top NOW

Own the top of the SERP today by targeting patients at the exact moment they’re ready to book. High-performance PPC campaigns zero in on your most profitable services, such as implants, clear aligners, veneers and same-day/emergency care, so you capture demand before competitors even show up. Our proven strategy combines high-intent keywords, tightly structured ad groups and dedicated landing pages that maximize clicks, conversions and ROI. From outranking local competitors on high-value treatments to driving consistent new patient flow, PPC delivers fast, measurable growth where it matters most.

Photo + Video Marketing
Tell Your Story

Mashup Hero Video

Mashup Hero Video

Mashup Hero Video

Meet the Doctor Video

Meet the Doctor Video

Patient Testimonial Video

Patient Testimonial Video

Service Explainer Video

Service Explainer Video

Harness the full power of visual storytelling with custom photo + video media content built for dental practices that know real connection begins with clarity and trust. Embedding authentic, high-quality photos and videos, such as patient testimonials, procedural explainer videos and smile-transforming before-and-after journeys, not only dramatically humanizes your online presence, but boosts conversions by up to 80%. Engaging rich media is the best way to deepen engagement, simplify complex treatments, and bolster SEO, significantly improving dwell time, visibility, credibility and appointment bookings. Do more than just inform; it’s time to invite patients into your story using every frame to move website visitors closer to booking.

Growth Software
Accelerate New Patient Acquisition

PatientLoop™ is much more than an analytics platform. It’s a hands-free lead management engine that simplifies practice growth. It automates lead acquisition, boosts new patient revenue, and gives full visibility into your marketing ROI, so you can focus on exceptional patient care.

Lead Tracking

Turn Leads into Loyal Patients

Turn open leads into scheduled patients with ease. Whether a prospective patient reaches you through your website, a billboard, or an ad, PatientLoop™ ensures these initial interactions lead to conversions. Many practices lose out on potential patients because they don’t have a strategy to nurture unscheduled leads. Without follow-up, marketing dollars go to waste.

Real-Time Source Attribution

Know exactly where every lead comes from, in real-time, so you can double down on what’s driving actual patient inquiries and bookings.

Automated Nurture Campaigns

If a lead isn’t scheduled right away, they’re automatically enrolled in a well-timed nurture sequence, ensuring you stay top of mind with periodic text/SMS reminders. This growing pool of nurtured leads consistently converts into additional bookings over time.

ROI Tracking

See What’s Working and What’s Wasting Budget

Gain full visibility into your marketing efforts and their results with real-time, end-to-end insights into the performance of all your channels so you can create predictable new patient lead flow. From SEO and social media to PPC, PatientLoop™ allows you to track new patient revenue and ensure your marketing dollars are delivering measurable returns.

True Revenue Attribution

PatientLoop™ seamlessly integrates with your existing practice management software, providing you with accurate, real-time revenue data that’s automatically adjusted for each lead that converts into a patient. This eliminates the need for guesswork or assumptions, empowering your team with clear, actionable insights into the true financial impact of your marketing efforts.

Actionable Insights

Maximize your practice’s profitability by precisely tracking your new patient acquisition costs across all marketing channels. By leveraging data-driven insights, you can confidently identify which strategies are delivering the best performance and allocate your budget more effectively. This targeted approach not only ensures better results but also drives a higher return on investment, helping your practice grow smarter and more efficiently.

Call Analysis

Turn Every Call into a Booked Appointment

Phone calls are often the first personal interaction a prospective patient has with your practice. However, 60% of new patient calls don’t result in a scheduled visit - often due to missed follow-ups, untrained staff or poor intake processes. With PatientLoop™, every call is an opportunity to convert.

Automated Missed Call Texts

Never miss a chance to connect. When a call goes unanswered, our system automatically sends a text message to the prospect, offering them an easy way to reconnect and schedule an appointment.

AI-Call Grading & Coaching

With real-time AI call grading and insights you can identify and recover missed opportunities automatically, optimize your front desk performance and improve your conversion rates by over 52%, helping you keep schedules full.

Real-Time Auto-Dialer

Immediately auto-dial leads who submit a contact form, connecting you with prospective patients instantly and accelerating appointment bookings.

Review Generation

Build Trust. Boost Visibility. Book More Patients

Easily manage all aspects of your reputation marketing efforts from sending out review requests to responding to reviews in a timely manner; ensuring your efforts are authentic, scalable and succeed in instilling trust, driving new patient conversions and bolstering your 5-star Google ratings.

Automated Review Requests

Automatically send review requests via text message immediately after each appointment, making it effortless for patients to leave feedback. Each message includes a direct link to your preferred review platform, streamlining the process and significantly increasing your chances of getting more reviews. This helps your practice reach and exceed the 100+ review benchmark—widely recognized today as a key indicator of credibility and trustworthiness for potential patients.

AI-Review Responses

Save valuable time with automatically generated, personalized responses to patient reviews—professionally crafted and ready to post directly to your preferred review platforms. By consistently engaging with your reviewers, you not only strengthen patient relationships but also maintain high engagement rates, which can help your practice grow up to twice as fast compared to those that don’t respond or interact with feedback.

Success Stories
Our Clients, Their Success

$140 Customer Acquisition Cost (CAC)

Google Ads Growth

To augment Advanced Dental’s conversion-optimized website and top-ranked online presence, Lasso MD deployed a high-performance Google Ads campaign that delivered 14 new patients in the first 30 days at an ultra-low customer acquisition cost of $140/np. 

Dr. Mike Maroon, DMD, FACE, FAGD
Advanced Dental

Double-Digit NP Revenue Growth

Quarterly Return on Investment

Before partnering with Lasso MD, Shore Smiles was nowhere to be found on Google. Today, they dominate the top 5 rankings for local “dentist near me” searches and enjoy +17% QoQ growth in new patient revenue.    

Dr. Christian Mullin, Dr. Tanya Mullin & Dr. Brianna Albers
Shore Smiles

89 New Patients in 90 Days

Organic SEO Growth

Since launching their new website, Dental BLU has doubled monthly impressions from 12,949 to over 24,000 and now ranks in the top position for more than 50 competitive keywords. Over the last 90 days, Lasso MD has generated 466 leads and 89 new patients scheduled. 

Dr. Angela J. Arlinghaus, DMD
Dr. Katie G. Meister, DMD
Dental BLU

All-in-One Marketing

"Their video marketing, website design, SEO and ROI Software is best in class... and it was a MUCH easier than I anticipated."

Dr. Mike Maroon
Practice Owner

1:1 Customer Support

Working with Lasso since 2020. Very responsive, creative, professional... We get so many leads from our website alone.

Dr. J Hayman
Practice Owner

Exceptional Value

"Great company using the latest in SEO... Custom websites, not cookie cutter... Highly recommend for the value and innovation."

Dr. Bryan Brenner
Practice Owner

Endorsed, partnered, and vetted by leading dental organizations.

Smile SourceElite Dental AllianceSmile SourceAADPThe TeamAADPAADPAADP

Ask About Our ROI-Guarantee

Lasso MD offers the most advanced AI-powered websites and digital marketing services available. Plus, an exclusive ROI-Guarantee Program that ensures real and measurable results, every time. Get more new patients and start growing your practice today!

Frequently Asked Questions (FAQs):

Do I own my website?

Yes, you own your website and all content on it and may transfer your site after your contract term.

Can I edit my own website content?

Yes, you have full access to change and edit your website content, although we would prefer to do it for you. Most requests are completed within 48 hours.

Is my website custom designed or based on a template?

Your website is completely custom designed. We do not use templates.

Can you integrate patient forms, scheduling, or payment options?

Yes, we are happy to assist you in embedding relevant tools and modules into your site to achieve your desired functionality.

How long does it take to design and launch my site?

Depending on your readiness, kickoff to launch typically takes between 4-8 weeks.

Get Started Today

Boost your dental practice’s online presence and attract more patients with our comprehensive marketing solutions.