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Lasso MD’s automated growth platform, PatientLoop™, is now an official Henry Schein One partner. The integration is native, built on the Dentrix Ascend API, and the platform is available to any Dentrix Ascend customer to help them run more data-driven, intelligent dental marketing.
The Attribution Gap
Closing the Gap on the New Patient Acquisition Funnel
Most dental practices have a marketing budget to facilitate new patient acquisition and growth, spending money on paid ads (i.e. Google Ads & Meta Ads), SEO / AI Search optimization and mailers/billboards/etc, but more than not, they cannot say which channel produced which booked appointments and certainly not which resulted in paid treatments. On the other side of the equation, marketing agencies report on clicks and leads, without tying them to appointments, collections and production of their highest-value dental services.
This gap exists because traditionally, marketing data and practice management data live in two entirely separate systems that don’t communicate. The PatientLoop and Dentrix Ascend integration solves this problem, connecting the two, so spend can be traced to revenue.
Connecting Clicks to the Chair
Evidence-Based Marketing
PatientLoop’s native integration through the official Dentrix Ascend API means no workarounds or manual exports and certainly no complicated marketing agency reports full of vanity metrics. The integration provides complete end-to-end visibility from initial search behavior and click all the way to the booked appointment and the resulting revenue collected. PatientLoop™ is able to surface critical Dentrix Ascend data, including appointment details, collections and production by CDT code treatment groups and pair it with relevant marketing data, including lead source, channel performance and spend and campaign efficacy. Leads are mapped from initial inquiry (i.e. first click or call) to booked new patient to ongoing patient of record with collected revenue to the forward looking treatment plan that quantifies forecasted production revenue.
Why it Matters for Dentists / Owners
Know where your patients are coming from with confidence.
One of the primary benefits to this degree of channel-level visibility is the ability to see the true cost per new patient (new patient acquisition cost - “CPA”) as well as the return on ad spend (ROAS) by marketing channel. This enables practitioners to easily see whether SEO and AI Search visibility efforts, as well as individual Google Ads and Meta Ads campaigns, are actually producing booked appointments and production. And based on this information, ad spend can be successfully reworked on a continuous basis so that budgets can be moved to the campaigns and channels bringing in the treatments you actually want. Working backwards, this also provides visibility into which treatments are most popular among new patients from each marketing channel, for example dental implants from Google Ads compared with hygiene and cosmetics from Meta Ads and families from SEO and AI Search.
Long story short, this allows you to hold marketing agencies accountable for true production, not just vanity metrics.
Why it Matters for Office Managers
Chief Marketing Officer “CMO” Level Insights Where It Matters Most
Office Managers perform many of the critical steps in the new patient acquisition funnel, from fielding phone calls to preparing seasonal promotions, and until integrated growth platforms like PatientLoop™, a significant portion of new patient lead “attribution” had to be manually documented. This is no longer necessary. No more manually asking patients "how did you hear about us?" and tracking it in spreadsheets; the data is already mapped, tracked and synced so you can focus on fielding an incredible new patient inquiry conversation and introducing leads to what makes your practice unique. Without any extra front-desk work, you have cleaner new-patient source data and an easy interface to showcase your findings with easy reporting dashboards your team and practice owners will understand during team meetings.
How Your Marketing Agency Can Use It
PatientLoop™ is Your Marketing Agency’s Best Friend
The benefits of this type of close-loop practice growth platform are many-fold, and can be instrumental in aiding your current third party marketing agency. Without an in-house system with similar capabilities, your agency has been hampered by the same visibility problems your practice has always had with analyzing dental marketing success. Marketing agencies can use PatientLoop™ to correctly attribute appointments and production to specific channels and campaigns, allowing efficient campaign optimization towards those patients who book and actually accept treatment. This transparent reporting not only builds trust with dental practice clients, its deep dental focus means reports are already natively in the practice’s language: new patients, production, and collections.
PatientLoop™ integrates with over 40 PMS systems.
