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Meet the Lasso MD team
The people who lead Lasso MD and the specialists who run marketing for our dental practices. Each profile links to their articles and the best way to reach them.
Executive team
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Eric Bunnell
Cofounder & CEO
Eric cofounded Lasso MD to give dental practices a clear view of what their marketing actually produces.
View bioPJ
Pete Johnson
Cofounder, VP Sales & Strategy
Pete has analyzed more than 2,500 dental practices over 12 years and now focuses on how practices get recommended by AI search.
View bioKL
Kwan Lee
Chief Technology Officer
Kwan leads product and IT at Lasso MD, building the analytics that show practices what their marketing spend returns.
View bioLP
Lee Penzarella
GM, Operations
Lee oversees Lasso MD's marketing services and Client Success teams, making sure practices see real value from the first month on.
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Marketing leadership
Dedicated leads for search, SEO and social, focused entirely on dental practices.
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Chris Scott
Sr. Director of Search Marketing
Chris leads Lasso MD's Google Ads team and turns ad budgets into patients who call, book and show up.
View bioSD
Sanjeev Dulal
Sr. SEO Manager
Sanjeev leads Lasso MD's SEO team and makes sure client practices are the ones patients find when they search nearby.
View bioEV
Emma Valdez
Director of Social Media
Emma leads Lasso MD's social media product, helping dental practices build brands their communities recognize and trust.
View bioSee what this team would do for your practice
Book a discovery call and we'll walk through your current marketing and where the new patients are.