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CS
Chris Scott
Sr. Director of Search Marketing
, Lasso MD
Chris leads Lasso MD's Google Ads team and turns ad budgets into patients who call, book and show up.
About
Chris
Chris Scott leads Lasso MD's Google Ads team, overseeing strategy, performance, budgets, tracking and landing pages for every Lasso MD client on Google Ads. He measures success in new patients rather than clicks or leads. He also built the system every Lasso MD Google Ads account runs on and trains the specialists who manage them.
Chris has spent more than 11 years in Google Ads, all of it in dental. He built the Google Ads department at ProSites from scratch over five years, then joined Lasso MD in March 2020, the same week dental offices shut down for COVID. He built the paid search team through it, and today it manages roughly 150 practices and more than $4 million a year in ad spend, with tracking that shows which ads produce calls and appointments. Over his career he has run campaigns for thousands of practices, from solo offices to multi-location groups.
Dentists went to school to care for patients, not to manage Google Ads, and Chris likes taking that off their plate. When he sees missed calls or callers who don't book, he sits down with the owner to walk through it, because the front desk is often where the biggest gains are. He writes and speaks on how to tell if Google Ads are working, attracting more of the right cases and what to ask before hiring an agency.