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Eric Bunnell
Cofounder & CEO
, Lasso MD
Eric cofounded Lasso MD to give dental practices a clear view of what their marketing actually produces.
About
Eric
Eric Bunnell has been around dentistry most of his life. His mom managed a dental practice in Orange County, and after elementary school he did his homework in that office until she got off work. His first job out of college, in sales at ProSites, showed him how little the industry offered practices. Dentists were spending real money on marketing with no reliable way to know whether it brought in patients.
He started building Lasso MD while working as a sales operations analyst at Lytx and grew it to a few dozen clients before going full time. From the start, the focus was software that tracks marketing through to patients and revenue, and Lasso MD is one of the few dental marketing companies with a significant share of its team in engineering. Eric's recent work centers on AI agents that handle the routine tasks of marketing specialists, often to a higher standard than a specialist could reach alone. He has given dozens of talks at dental trade shows on marketing ROI and AI search visibility.
A San Diego local at heart, Eric recently moved to the Bay Area so his toddler and infant could be closer to their grandparents. He has read nearly every science fiction and fantasy book worth reading and has logged more than 1,000 hours playing Civilization.