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Emma Valdez
Director of Social Media
, Lasso MD
Emma leads Lasso MD's social media product, helping dental practices build brands their communities recognize and trust.
About
Emma
Emma Valdez leads Lasso MD's social media product, overseeing strategy, creative development and the processes behind the service. Her focus is a product that scales, so practices can build their online presence, grow brand awareness and stay connected to their communities with consistent content. She has put more structure behind content production, client onboarding and ongoing account management, which lets her creative team keep quality even across a growing roster of practices.
Emma has worked in digital marketing since 2014 and has focused on dentistry since 2016, with experience in organic social strategy, paid advertising, content development, brand management and product operations. A decade in dental has given her a clear sense of what makes marketing a practice different. Dentistry runs on relationships and trust, and her work helps practices show their expertise while becoming a more approachable, recognizable name locally. She speaks and writes on organic social strategy for dental practices, building patient trust through content and how organic and paid social fit into a broader marketing plan.
Outside work, Emma trained in Brazilian Jiu-Jitsu for five years, which she credits with teaching her discipline, adaptability and continuous improvement.