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PJ
Pete Johnson
Cofounder, VP Sales & Strategy
, Lasso MD
Pete has analyzed more than 2,500 dental practices over 12 years and now focuses on how practices get recommended by AI search.
About
Pete
Pete Johnson leads sales and strategy at Lasso MD and is still hands-on. Over 12-plus years he has analyzed more than 2,500 dental practices to see how patients actually find them. His current focus is how practices get recommended by ChatGPT, Perplexity and Google AI Overviews, which he teaches in his talk "Mastering AI Search Visibility" at conferences including the Rocky Mountain Dental Convention, AADOM and the International Dental Implant Association.
Pete got into dental marketing almost by accident, leaving real estate for a job at ProSites because he wanted steady work with benefits. There and later at WEO Media, he kept seeing the same problems: cookie-cutter websites and no transparency into what practices were paying for. He and Eric Bunnell, friends since high school, decided to fix it themselves while both were on sales calls from home. They built Lasso MD in the mornings, at lunch and at night before going full time in 2018. Since then, Lasso MD has tracked more than $100 million in patient revenue and 100,000-plus new patients for clients ranging from solo practices to DSOs with more than 100 locations.
Outside work, Pete is the varsity offensive coordinator at Westview High School in San Diego and coaches two of his kids' flag football teams.
Articles by
Pete
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