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Lee Penzarella
GM, Operations
, Lasso MD
Lee oversees Lasso MD's marketing services and Client Success teams, making sure practices see real value from the first month on.
About
Lee
Lee Penzarella oversees Lasso MD's marketing services divisions and Client Success teams. The goal is for every practice to see meaningful value from its first 30 days with Lasso MD through year three and beyond. Lee sees room to improve how practices understand their marketing performance and how patients find the right provider in their community, and Lasso MD is investing in both.
Lee brings a decade in marketing technology, spanning digital advertising, customer acquisition and operational leadership. Before Lasso MD, Lee worked at a leading digital insurance marketplace and a global ad tech company focused on performance marketing. In a previous role, Lee took over one of the company's fastest-growing divisions and helped grow it sixfold, while building the team behind that growth. After more than six years leading people, Lee still finds that part of the job the most rewarding. Lee studied finance and marketing at Case Western Reserve University, with a minor in data analytics, and speaks to operations, team development, customer acquisition and the full customer lifecycle.
Outside work, Lee is an avid road and gravel cyclist and backpacker who spends as much free time outdoors as possible. Lee has lived in several parts of the country and stayed a die-hard Philadelphia sports fan through every move.